Partnership with Dreamview Studios, who provides computer-generated-imagery (CGI) and augmented reality (AR) solutions to the likes of Amazon, Target, and Overstock, will enable virtual product representation from production to end-customer consumption, offering mutual benefit for manufacturers, suppliers, retailers, shippers and customers across multiple industries
SUKU, the industry agnostic supply chain ecosystem, developed by parent company Citizens Reserve to make commerce more transparent and efficient, today announced a first-of-its-kind partnership with DreamView Studios. The blockchain-enabled platform and media ecosystem which manages and distributes photo-real and AR CGI assets for eCommerce clients, will enable virtual product representation in the SUKU ecosystem, from production of goods, to consumption by end-customers. The partnership couples SUKU’s digital traceability with DreamView Studio’s CGI product and media management platform, DreamView.io. Together, a transparent product journey with virtual proof of assets at a variety of touchpoints along the entire product journey can be made accessible to a wider range of industries and marketplaces--powered by blockchain.
The demand for supply chain transparency has grown significantly in recent years, impacting a wide array of stakeholders including: suppliers, manufacturers, shippers, all the way to the end consumer.
Yonathan Lapchik, SUKU CEO, said: “We are proud to offer our customers, large and small, peace of mind by bridging the gap between conscious consumers and brands. By offering more transparency in our customers’ supply chain, we have seen mutual benefit--for suppliers, manufacturers, retailers, and consumers--in advancing brand loyalty, trust, and customer satisfaction. This partnership will take that transparency a step forward by offering visual representation alongside immutable supply chain transparency, powered by the blockchain. We see this partnership having an impact far beyond commodities and retailers, and look forward to expanding our collective offerings to customers of all sizes and industries.”
The SUKU / DreamView Studios partnership enhances supply chain transparency in a variety of ways. The partnership offers more stakeholders the opportunity to visualize their products at various touch points along the product journey--regardless of supply chain volume, enables new virtual experiences in the form of engagement opportunities for brands and consumers along a product’s virtual journey, as well as providing proof of existence for virtual and physical assets to a variety of marketplaces. For example, online furniture retailers can now enable virtual representations, as well as physical and digital traceability of individual furniture pieces as well as offer customers opportunities to engage with the brand throughout the product’s journey from purchase, to production, to shipment to final ownership.
Euan Macdonald, co-founder and CEO of Dreamview Studios said: “We're tremendously excited to partner with SUKU in creating the world's first integrated physical and virtual product ecosystem. As the eCommerce marketplace has evolved, consumers' tastes have become more selective, requiring more media of products to inform buying decisions, and the creation of photorealistic CGI products are fast becoming a marketplace fixture.”
Designed to be industry-agnostic, from farming, to pharmaceuticals, to electrical goods, to household consumer products, the SUKU platform leverages two blockchains, Ethereum and Quorum, to streamline numerous critical processes which can slow down any supply chain. From smart contract deployments, to transactions where confidentiality is critical, SUKU’s streamlined blockchain integration builds in transparency and auditability to empower more socially responsible and traceable practices amongst trading partners.
About SUKU
SUKU aims to become the universal symbol of truth for consumers and brands, making commerce more transparent and efficient through the power of blockchain. SUKU helps bridge the gap between conscious consumers and brands, by providing access to transparent, verified products and providing companies the ability to connect with this group of consumers. The SUKU team consists of a group of successful entrepreneurs and corporate leaders with a background in supply chain and blockchain from Deloitte’s Blockchain Lab. SUKU is developed by its parent company Citizens Reserve headquartered in Los Gatos, California. For more information, please head to suku.world and join our Twitter and Telegram channels.
Dreamview Studios:
DreamView Studios was founded by veteran CGI visionaries with 100+ years combined experience in creating CGI & Visual Effects for blockbuster movies, AAA games, commercials, and eCommerce products, hailing from companies such as Disney, Industrial Light & Magic, Pixar, and Electronic Arts. DreamView Studios’ cloud-based services solution, combined with a blockchain-enabled platform, DreamView.io, creates, manages, and distributes photoreal and AR CGI assets and media for eCommerce platforms and clients. Virtual product and lifestyle scene creation is not only faster and less costly than traditional set design and layout, but also provides infinitely reusable 3D CGI assets and media. The company’s proprietary process also facilitates visualization and market testing of virtual product color and texture variations, and is globally scalable. Please visit us at DreamView Studios and connect with Euan Macdonald on LinkedIn and join us on our Twitter and Facebook channels.
