Famous for creating globally renowned experiences like Bonnaroo and Outside Lands, Superfly adds best-in-class sound strategy to its offering
Live entertainment and experience company Superfly is acquiring a majority stake in Listen, the global leader in sensory experiences.
Founded in 2012, Listen blurs the lines of art and business through collaborations with artists like Brian Eno, Childish Gambino and St. Vincent. They also help brands like Microsoft, PayPal, Ford, Virgin, and Cisco navigate the new world of brand identity and marketing in an increasingly sound and voice-first world.
“Listen brings the same level of strategic rigor to sound that is put into visual, creative and communication strategies at a time when sonic branding is becoming essential to long-term success,” said Richard Goodstone, co-founder, Superfly. “They are the best in the world at what they do and we can’t wait to see what the future brings.”
Listen augments Superfly’s skill set by adding a full suite of sensory capabilities including: immersive experiences, voice marketing, sound identity, podcasts and artist partnerships. Beyond award-winning work in immersive experiences, Listen is defining how brands should leverage sound as a critical and highly effective element of their identity.
“We are thrilled with this partnership. Together, we will continue to create new and immersive experiences while innovating in an increasingly sound and voice-first world.” said Steve Milton, co-founder of Listen.
“We are incredibly proud of the work we’ve delivered alongside the many talented people on our team, and we feel fortunate to have found such a like-minded partner who shares our passion for creating meaningful cultural experiences,” said Brett Volker, co-founder of Listen.
Superfly creates one-of-a-kind entertainment experiences like Bonnaroo, Outside Lands and The Seinfeld Experience and award-winning integrated campaigns for brands including Citi, Dropbox, Nike and Intel.
About Superfly
Superfly is a live entertainment and brand experience company shaping how the world plays and connects. Founded in 1996, Superfly’s expertise is building cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival, Outside Lands and The SEINFELD Experience that are equally desired by brands and destinations for fans. Additionally, Superfly strategically helps brands establish and raise their profile through programming, design, digital, social, influencer and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco. Learn more at http://superf.ly/, and follow Twitter @Superfly, Facebook www.facebook.com/superfly and Instagram @superflypresents.
About Listen
Listen is a sensory experience company that creates value through meaningful work across the cultural landscape. Founded in 2012, Listen brings together artists, technology and brands to create sensory-driven brand assets and innovative experiences. Some of their recent partners include Brian Eno, Childish Gambino, St Vincent, Muse, The MET, The Smithsonian, Microsoft, Paypal, Ford and Virgin amongst others. Learn more at http://wearelisten.com, and follow on Twitter @WeAreListen, Facebook www.facebook.com/wearelisten, LinkedIn www.linkedin.com/company/listen-nyc-&-sydney/ and Instagram @wearelisten
