Tailgating Sports Marketing Sales & Media Director, Jenn Piorkowski, will share her expertise in enhancing the fan experience at race tracks and other motorsports events.
Tailgating Sports Marketing’s Sales and Media Director, Jenn Piorkowski, will be speaking as a panelist at the 2017 Race Track Business Conference held in Indianapolis, IN on December 6th. The conference “provides a platform for industry leaders to collaborate, analyze, and conceptualize around the business of motorsports.” The conference will be held prior to the Performance Industry Racing Show, which runs December 7th-9th; it is the heart of Race Industry Week 2017. The show will feature over 1,000 companies and will draw in roughly 40,000 buyers from across the world. RTBC allows various professionals from the industry to get insight from panelists and others in the industry.
Tailgating Sports Marketing drives revenue, ticket sales and purchases, and amplifies overall fan engagement in tailgating areas. TGSM’s interactive restroom trailers use cutting edge technology, social media integrations, and advanced data gathering techniques to attract and engage fans at public events. The activation asset includes free high-speed Wi-Fi to draw in visitors, and interactive games and social-network integrations to engage fans with brand messaging. Interactive screens and beacon sensors track interactions and allow sponsors to gather data regarding attendees and their fan experience.
Jenn will speak on a panel of experts that will include William Bader III, Owner of Summit Motorsports Park, and Jason Rittenberry, CEO of Kentucky Venues. The panel will discuss fan engagement, including personalizing the experience, creating partnership value, and analytics. “As new technologies emerge, motorsports marketers are gaining access to new data-driven insights that can be used to drive the development of more effective offers and content,” which can boost fan experience and engagement. Jenn will share how to drive revenue using data analytics to increase fan engagement, with TGSM’s proven philosophies and technology as a real-world example.
At TGSM, Jenn leads a team of sales representatives, applications engineers, and administrative support staff in conjunction with customers to come up with technical solutions that improve the customer’s business. “I am honored and excited to present on Fan Engagement at RTBC 2017,” says Jenn. “This unique audience comes with specific challenges and triumphs. Our mission is to spread the word on how fan engagement increases revenue, creates a better fan experience, and drives mobile and social LIFT.”
For innovative ways to increase fan engagement, contact TGSM at 888-995-2285, or visit them online at www.TailgatingSportsMarketing.com. If you’re attending RTBC 2017 and would like to meet with Jenn, or if you have questions regarding the event or her expertise, contact her directly at 817-614-6464.
# # #
About Tailgating Sports Marketing:
Tailgating Sports Marketing is a subdivision of Portable Restroom Trailers, LLC located in Belmont, North Carolina. Belmont is located outside of Charlotte, North Carolina and is only 1-hour north of Columbia, South Carolina. The division was established to provide stadiums, festivals, tailgating associations, concerts, and other events a fresh alternative to temporary restroom facilities. TGSM offers a state-of-the-art, fully interactive restroom trailer designed as an interactive engagement activation experience. Restrooms feature HD digital displays, interactive media display triggers, and mobile device gaming. Aimed at providing guests with an unforgettable, comfortable and unique restroom experience, the units are also lucrative revenue opportunities for venue owners, sponsors and advertisers. For more information, visit http://www.TailgatingSportsMarketing.com.
