Let’s face it, the idea of being vulnerable or transparent is all the buzz for businesses. Yet, in an attempt to give their consumers what they want, many businesses lose professional and expert ground because their vulnerability comes across as weakness and a lack of confidence.
On this week’s episode of the Notoriety Network’s hit fall show The Advisers, business, branding, and marketing experts - Cassandra Shepard, Ali Craig, and Amy Lokken- break it down on the do’s and don’ts of this buzz worthy trend.
“Being vulnerable goes against our human nature and most every social story that we were raised with about what smart business is,” says host and neuro human branding expert Ali Craig. “The problem lies in our attempt to go against our human nature we cross the line into TMI which can instantly destroy a brand’s reputation and value.”
The Advisers break it down into quantifiable questions, taking the mystery out of the next move for the viewers. Catch this weekly reality TV show offering real, unedited, unvarnished advice for entrepreneurs of all levels. It airs on Apple TV, Roku, Amazon Fire, and Android Tv’s Notoriety Network (http://notorietynetwork.com) as well as the app available in the Google Play and IOS stores.
