Super Sponge, the creators of the worlds’ first silicone infused makeup sponge today announced the launch of Super Sponge V2 with Sili-fusion™technology, a revolutionary patent pending coating that prevents their makeup sponge from soaking up and wasting foundation. The Super Sponge went massively viral last year following Tati Westbrooks A+ review of the product.
Selling out of their entire inventory in less than 2 hours following Tati’s 20-minute YouTube review, Super Sponge founders Ena and Jhordan Stevenson took their vision to the next level. Raising a million dollar round from entrepreneurs Michael Ho and Anya Kudrjasova, the duo established a cutting edge manufacturing facility in Mexico. Housed with custom-built machinery with immaculate precision, the Super Sponge production process is where engineering and art meet.
This highly sought-after makeup sponge made some serious waves in the beauty space with the launch of their Version 2 product. The marshmallow soft and ultra-hygienic Super Sponge prevents the absorption of expensive foundation all while providing a flawless finish. Conveniently delivered to your doorstep in their signature violet box, Super Sponge has gone the extra mile and made their state-of-the-art packaging also recyclable and re-usable!
“We’ve come a long way since the launch of version 1 last year. Version 2 is designed with Hollywood Platinum silicone that is layered over an even softer sponge core. We have taken initiative to create less wastage, which is why every V2 Super Sponge comes in a 100% recyclable, multi-use case. The silicone lid comes off and turns into a drying stand and a scrubber. Re-defining and re-imagining the limits of makeup application is an ongoing journey at Super Sponge, and this is only the beginning…!”
Super Sponge has been loved in over 40 countries and holds a worldwide patent pending with the Patent Cooperation Treaty (www.wipo.int/)
You can now shop your Super Sponge V2 in 3 brilliant colors on www.SuperSponge.com
