I am the marketing director for a SaaS company in the digital signing industry based out of Venice Beach. We have been using Press Release Jet for almost a year now. We use their unbranded PR plan primarily because we are in a competitive space and it prevents our competitors from reverse engineering some of our marketing strategies. I have had tremendous success using press releases in conjuction with our content marketing and organic search channel.
I use the Google Keyword Planner tool to identify long tail keywords within our industry. We use this as the keywords for our PR campaigns and most of the time, our PR will show up on the top of Google and stay for weeks. We are completely dominating our market space in search results.
Overall, I am very happy and so is our CEO.
Rad Dan, Marketing Director