Press release marketing is one of the inexpensive strategies that works great even if you are a small business and have a story to tell. But, getting news outlets or reputable journalists to write about a new business isn’t easy. Most of the time the email goes into the trash if it is not coming from the source they trust for new.
Here, press release distribution agencies like PR Distribution™ come to rescue. They can create instant buzz on the internet by crafting a newsworthy press release around your story and distributing it to a large news network.
The key is what message you want to convey and how. A press release is done in the wrong way and can even damage your reputation as you appear spammy in front of people at the receiving end of your story.
That’s why it is vital that you choose a good press release distribution service for a higher chance of success. The following list mentions 10 best press release distribution services you can rely on.
PR Distribution™ is one of the leading press release agencies in the US that offers a wide range of services at very affordable rates. PR Distribution™ owns the largest media contact database of the industry that allows businesses to get the required outreach. They offer services like press release writing, editing, proofreading, and distribution at a minimal rate.
PR Distribution™ also provides white label and private press release distribution service. This service is quite inexpensive starting as low as $49 with a PR plan and $99 without a plan. With every distribution plan you get 100% spam-free distribution on premium news outlets. Higher-tier of the service provides the most extended outreach with 100+ placements and long-lasting SEO benefits.
2. PR Newswire
PR Newswire is a press release distribution service owned by Cision. They offer precise and focused press release distribution based on the audience demography and type of industry. It is best for businesses who know their customer persona or demography they are targeting.
With this service, you can be at least sure that your press release is going to target the right people at the right time. PR Newswire reaches premium news outlets including ABC News, New York Times, Buzzfeed, etc. Once the press release is distributed you are provided with the performance reports so that you know well a release is doing.
PR Newswire is quite expensive to use and definitely for not everyone. The basic package starts at $350. They charge an additional fee from you to include any media attachments like images or videos.
3. 24-7 Press Release
24-7 Press Release offers a good opportunity for businesses looking for media outreach service at a reasonable price. Almost 30,000 writers, editors, journalists from the top news outlets in the country have subscribed to receive the news from them. Your press release is distributed to nearly 50 media outlets and search engines for $69.
Their premium package distributes the press release to PR Newswire’s 4,500+ websites for maximum internet visibility, while their standard package distributes your story to both online and traditional news centers.
Your press release gets life-time placement on their site until you ask them to remove it. They also provide translation and Geo-targeting features for diversity with focus.
4. PR Web
PR Web offers an incredibly inexpensive press release distribution package. The basic package gets you permanent placement on the official website, as well as increases internet visibility in the search engine results across major search engines.
Higher-tiered services offer your press release syndication on a larger scale and cost from $189 to $389. You can submit a press release to the website in three steps. In the first step create your press release about your product, promotion, a sale, or anything new happening. In the second step add related keywords to target your ideal customer on the search engine and send it for the distribution as the third step.
eReleases is a national press release distribution service that sends your news release to the right people, at the right time. They own a large media database with more than 100,000 opt-in journalists and maintain a reputation of the largest and reliable newswire.
eRelease offers the distribution service starting from $299 for 400 words. The higher-tiered packages are priced at $399 and $499 for 500 and 600 words respectively. Press release writing service can be added to any distribution plan for an additional fee.
6. Globe Newswire
Globe Newswire offers a wide range of distribution options for the agencies and companies of all sizes, to help you reach your prospective customer anytime, anywhere. They distribute your news instantaneously to the key media professionals, investors, influencers, and other stakeholders across their news network.
They allow you to create impactful and engaging content for your audience by integrating the images, infographics, audio, and video elements. They have an in-house editorial team that can work under the most pressing deadlines to ensure your news is distributed quickly and effectively. They also offer quality assurance and translation services when needed.
You need to register at their website to use Globe Newswire services. And creating a new account with them is free.
Send2Press was launched in 1983 and since then it has been serving small businesses to write or distribute their press release. Send2Press Newswire offers personalized online press release distribution, e-mail delivery to targeted media professionals, major news wire services like AP, Reuters, plus News aggregators like Apple News, Google News, Bing News, etc.
They offer pricing plans to distribute a press release to news outlets within a state or at the national level. The national plan with distribution to 6,000 news outlets is around $199. The standard state-level plan is priced at $99.
There is no membership fee with Send2Press.
8. Business Wire
Business Wire was launched in 1961 in the USA as the press release distribution services intended to help small businesses with their public relation marketing strategy. It started as a subsidiary of Berkshire Hathaway but soon extended to 18 newsrooms worldwide. This ensures that your press release gets attention from a wide-range audience.
Unlike many PR distribution services, Business wire offers multi-language distribution facilities in more than 20 languages. No matter which country or accent you want to reach out, Business wire has a solution for you.
Their service is slightly pricier than usual distribution services due to extra features and large news networks they are tuned in. This service isn’t for small-business owners who just need to test the water but definitely helps businesses need to reach the next-level.
9. PR Underground
PRUnderground offers PR distribution to the businesses looking for extended outreach for its press release. This service distributes news release to almost 80 news outlets, including NBC, FOX, CBS, etc
The basic distribution package starts at a one-time $49.99 payment. However, this package includes a post on DigitalJournal.com and social media distribution, which means you have to pay additional charges to more placements.
High-tiered service that costs around $129 assures coverage in nearly 375 news sites, including premium newspapers and search engines like Google News, Bing News, Yahoo News, etc.
10. Easy Newswire
Easy Newswire offers an industry-specific press release distribution to send out your story to only a relevant group of people instead of shouting it out to everyone with slightly to no interest in your products or services. Before publishing your news release the editorial staff review the content and notify you of any corrections that need to be made.
Easy Newswire is also known for its easy-to-contact customer service, ready to help you out whenever you have a question in mind. This platform offers comprehensive syndication to the major news outlets by enabling the geo-targeting feature. You can register on the site for free and start immediately.
Additional services other than basic distribution requires you to pay an extra fee.
Above I have listed ten best press release distribution services for small businesses. But, if you ask me to choose I, I would go for PR Distribution™ as the best press release writing and distribution solution for its affordability and other features like unlimited word count, editing, proofreading, free multimedia attachment inclusion, etc.
They have almost 20 years of experience under their belt and own one of the largest media contact databases. For pre-distribution, they have a free press release checklist available to help their customers and once they send the release to the news network, they provide you with the comprehensive report of performance to see how well your campaign went.
For more information on PR Distribution™, please see their website at https://www.prdistribution.com