Marketing, Search Engine Marketing

6 Mistakes Businesses Make with Google Ads and Search Engine Marketing

Search Engine Marketing mainly offers Pay-Per-Click Advertising and this pricing model is efficient and effective in bringing your website to the digital screens of potential customers. Consequently, using the most popular Search Engine to promote and grow your business by means of adverts is a smart choice in itself when generating leads and sales in […]

Marketing

A Definitive Guide to Setting Up Your Online Marketing Budget

In 2019, marketing is not something that your company does. Today, every business is in the marketing business. Companies that fail to recognize the shift in how brands engage with customers in the digital world will find it hard to stay relevant. As attention spans shorten, brands are fiercely creating and promoting content on platforms […]