Infographics is used as shareable social media and web marketing tools. But did you know infographics have been around for virtually as long as print have existed?
Infographics are an excellent tool for communicating technical or nuanced information with the aid of illustrations or photos. The more useful they are to the audience, the more likely they will save it and republish it to their audience.
Take a look at these 2 classic infographics from the 1950s…
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References:
Ogilvy, D. (2011). Ogilvy on advertising. Prion.
