A political press release can be a very valuable tool when used strategically during a campaign. However, during an election the sheer volume of political press releases that are issued every day means that many will be ignored. Busy journalists simply do not have time to read them all. A well-written, newsworthy political press release […]
Your political organization has news that you want to share with the world, and time is of the essence. Perhaps a new trend is evident in the polls, or maybe you are planning a truly amazing fundraiser. In the digital age, there are a multitude of tools at your disposal: Twitter, Facebook, even just a […]
During a busy election season, parties and candidates work hard to garner as many endorsements as they possibly can. They know that many voters will regard them more favorably if they have the seal of approval from a reputable association or organization. If you are announcing a political endorsement, you want to communicate it in […]
The media is an integral element of any political campaign, big or small. No matter what your role in the process, you will need to find a cost-effective way of reaching out to reporters. One of the best ways to do this is through issuing a political press release. Unfortunately, some in the political field […]
Have you reached a point in the life of your law firm where it’s time to generate some new clients? You are probably wondering where to start, or how to go about doing this. Here are some tried-and-true tips for legal marketing. Have a plan. Take some time to write down a clear marketing strategy. To […]
Publicity…everyone wants it. It is the Holy Grail for every kind of business, law firms included. But everyone disagrees on the most cost-effective way to earn it. If your law firm has just done something worthy of note (such as won an award or some other special recognition), you want to let the world know […]
The 21st century has brought many changes to every kind of business, including law firms. This is especially true when it comes to strategies for local legal marketing. It used to be that a listing in the Yellow Pages and a good business card were the only things needed for effective marketing. But times have […]
The legal world is changing rapidly. Competition is fiercer than ever, with the number of lawyers graduating from law school exceeding available jobs [1] for the first time in years. But young attorneys have a significant advantage in their ability to use their native knowledge of technology to engage in effective Internet marketing. You probably never imagined […]
In today’s world of 140-character tweets and hashtags, there are some who think that the old-fashioned press release is dead [1]. The Internet contains constant distractions, to the point where one may wonder who has time to read a page-long press release. However, a well-crafted press release can greatly benefit your law firm by drawing attention […]
Something really great is happening on your campus. Maybe a well-known political activist is coming to speak. Or maybe a professor has earned some great award or recognition. This is a the opportunity for some positive PR about your university, to let the world know some of the great things that are happening. And the […]
